{"id":9510,"date":"2024-06-08T01:30:33","date_gmt":"2024-06-07T23:30:33","guid":{"rendered":"https:\/\/test.eprocurement.tv\/?post_type=glossary&#038;p=9510"},"modified":"2025-08-15T09:40:06","modified_gmt":"2025-08-15T07:40:06","slug":"batna","status":"publish","type":"glossary","link":"https:\/\/test.eprocurement.tv\/pl\/glossary\/batna\/","title":{"rendered":"BATNA"},"content":{"rendered":"<p><br>Nejlep\u0161\u00ed alternativa k vyjedn\u00e1van\u00e9 dohod\u011b. Jde o z\u00e1lo\u017en\u00ed variantu, kterou m\u016f\u017ee n\u00e1kupce vyu\u017e\u00edt v p\u0159\u00edpad\u011b, \u017ee se nedohodne s dodavatelem. Tento princip motivuje \u00fa\u010dastn\u00edky vyjedn\u00e1v\u00e1n\u00ed k tomu, aby se dohodli. C\u00edlem vyjedn\u00e1v\u00e1n\u00ed je sjednat dohodu lep\u0161\u00ed ne\u017e BATNA. Znalost alternativn\u00ed, zpravidla druh\u00e9 nejlep\u0161\u00ed nab\u00eddky, n\u00e1s chr\u00e1n\u00ed p\u0159ed sjedn\u00e1n\u00edm nev\u00fdhodn\u00e9 dohody. BATNA je ukazatelem, kam je a\u017e mo\u017en\u00e9 ve vyjedn\u00e1v\u00e1n\u00ed zaj\u00edt. Pokud se nab\u00eddka rovn\u00e1 BATN\u011a, ztr\u00e1c\u00ed atraktivitu a je mo\u017en\u00e9 za\u010d\u00edt vyjedn\u00e1vat s druhou nejlep\u0161\u00ed nab\u00eddkou na zlep\u0161en\u00ed podm\u00ednek. Znalost BATNA na\u0161eho partnera umo\u017e\u0148uje kl\u00e1st p\u0159ijateln\u00e9 podm\u00ednky a po\u017eadavky<\/p>","protected":false},"featured_media":0,"template":"","class_list":["post-9510","glossary","type-glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/glossary\/9510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/media?parent=9510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}