{"id":9571,"date":"2024-06-08T23:48:31","date_gmt":"2024-06-08T21:48:31","guid":{"rendered":"https:\/\/test.eprocurement.tv\/?post_type=glossary&#038;p=9571"},"modified":"2025-12-15T09:17:03","modified_gmt":"2025-12-15T08:17:03","slug":"swot-analyza","status":"publish","type":"glossary","link":"https:\/\/test.eprocurement.tv\/pl\/glossary\/swot-analyza\/","title":{"rendered":"SWOT anal\u00fdza"},"content":{"rendered":"<p>SWOT anal\u00fdza popisuje intern\u00ed situaci firmy a extern\u00ed informace o mno\u017estv\u00ed p\u0159\u00edle\u017eitost\u00ed na trhu zbo\u017e\u00ed a slu\u017eeb a o hrozb\u00e1ch trhu, kde firma p\u016fsob\u00ed. SWOT anal\u00fdza je metoda, jej\u00ed\u017e pomoc\u00ed je mo\u017en\u00e9 identifikovat i faktory spojen\u00e9 s ur\u010dit\u00fdm projektem. V n\u00e1kupu slou\u017e\u00ed k anal\u00fdze projektu tak, aby odhalila v\u0161echny jeho podstatn\u00e9 prvky, na z\u00e1klad\u011b kter\u00fdch se d\u00e1 vytvo\u0159it strategie.&nbsp;<\/p>\n\n\n\n<p>SWOT je zkratka slo\u017een\u00e1 z po\u010d\u00e1te\u010dn\u00edch p\u00edsmen slov:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengths<\/strong> (siln\u00e9 str\u00e1nky)<\/li>\n\n\n\n<li><strong>Weaknesses<\/strong> (slab\u00e9 str\u00e1nky),&nbsp;<\/li>\n\n\n\n<li><strong>Opportunities<\/strong>(p\u0159\u00edle\u017eitosti)&nbsp;<\/li>\n\n\n\n<li><strong>Threats<\/strong> (hrozby).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Siln\u00e9 a slab\u00e9 str\u00e1nky jsou vnit\u0159n\u00ed faktory &#8211; sou\u010d\u00e1st intern\u00ed anal\u00fdzy. Jsou to faktory, na kter\u00e9 maj\u00ed dopad intern\u00ed prvky, zejm\u00e9na lidsk\u00fd kapit\u00e1l, zku\u0161enosti, vybaven\u00ed spole\u010dnosti, kapacity, p\u0159ednosti, dovednosti, tzn., v\u011bci, kter\u00e9 mohou dosa\u017een\u00ed c\u00edl\u016f napomoci nebo je naopak ohrozit.&nbsp;<\/p>\n\n\n\n<p>P\u0159\u00edle\u017eitosti a hrozby jsou \u0159azeny mezi vn\u011bj\u0161\u00ed faktory &#8211; sou\u010d\u00e1st extern\u00ed anal\u00fdzy. Zde m\u016f\u017ee n\u00e1\u0161 projekt ovlivnit v\u0161echno, na co nem\u00e1me p\u0159\u00edm\u00fd vliv, i kdy\u017e jsou samoz\u0159ejm\u011b i n\u011bkter\u00e9 tyto faktory do zna\u010dn\u00e9 m\u00edry ovlivn\u011bny faktory intern\u00edmi. Firma m\u016f\u017ee toti\u017e velice dob\u0159e ovlivnit, jak\u00e9 na trhu budou p\u0159\u00edle\u017eitosti, mu\u017ee je t\u0159eba sama vytv\u00e1\u0159et. M\u016f\u017ee taky aktivn\u011b p\u0159edch\u00e1zet hrozb\u00e1m.<\/p>\n\n\n\n<p><\/p>","protected":false},"featured_media":0,"template":"","class_list":["post-9571","glossary","type-glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/glossary\/9571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/media?parent=9571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}