{"id":9652,"date":"2024-06-11T17:07:47","date_gmt":"2024-06-11T15:07:47","guid":{"rendered":"https:\/\/test.eprocurement.tv\/?post_type=glossary&#038;p=9652"},"modified":"2024-06-11T17:07:48","modified_gmt":"2024-06-11T15:07:48","slug":"konkurencni-vyhoda","status":"publish","type":"glossary","link":"https:\/\/test.eprocurement.tv\/pl\/glossary\/konkurencni-vyhoda\/","title":{"rendered":"Konkuren\u010dn\u00ed v\u00fdhoda"},"content":{"rendered":"<p>Vyr\u016fst\u00e1 z hodnoty, kterou je podnik schopen vytvo\u0159it pro sv\u00e9 z\u00e1kazn\u00edky a kter\u00e1 p\u0159evy\u0161uje n\u00e1klady podniku na jej\u00ed vytvo\u0159en\u00ed. Hodnota je to, co kupuj\u00edc\u00ed jsou ochotni zaplatit a vy\u0161\u0161\u00ed hodnota pramen\u00ed z toho, \u017ee podnik nab\u00eddne ni\u017e\u0161\u00ed ceny ne\u017e konkurenti za rovnocennou u\u017eitnou hodnotu, anebo \u017ee poskytne zvl\u00e1\u0161tn\u00ed v\u00fdhody, kter\u00e9 v\u00edce ne\u017e vynahrad\u00ed vy\u0161\u0161\u00ed cenu. Jsou dva z\u00e1kladn\u00ed typy konkuren\u010dn\u00ed v\u00fdhody; v\u016fd\u010d\u00ed postaven\u00ed v n\u00edzk\u00fdch n\u00e1kladech a diferenciace.<\/p>","protected":false},"featured_media":0,"template":"","class_list":["post-9652","glossary","type-glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/glossary\/9652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/media?parent=9652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}