{"id":9687,"date":"2024-06-11T17:43:11","date_gmt":"2024-06-11T15:43:11","guid":{"rendered":"https:\/\/test.eprocurement.tv\/?post_type=glossary&#038;p=9687"},"modified":"2025-08-15T08:00:37","modified_gmt":"2025-08-15T06:00:37","slug":"porterova-analyza-konkurencni-pozice-firmy-sbu-v-odvetvi","status":"publish","type":"glossary","link":"https:\/\/test.eprocurement.tv\/pl\/glossary\/porterova-analyza-konkurencni-pozice-firmy-sbu-v-odvetvi\/","title":{"rendered":"Porterova anal\u00fdza konkuren\u010dn\u00ed pozice firmy\/SBU v odv\u011btv\u00ed"},"content":{"rendered":"<p>Porterova anal\u00fdza p\u011bti sil (tak\u00e9 naz\u00fdv\u00e1na Porter\u016fv model p\u011bti sil) je metodou anal\u00fdzy a hodnocen\u00ed intenzity konkuren\u010dn\u00edch sil v ekonomick\u00e9m sektoru nebo segmentu trhu, byla vytvo\u0159ena v roce 1979 v reakci na popul\u00e1rn\u00ed SWOT anal\u00fdzu, kter\u00e1 Porterovi p\u0159ipadala jako hrub\u00e1 metoda anal\u00fdzy.&nbsp;<\/p>\n\n\n\n<p>Pou\u017e\u00edv\u00e1 se jako prvn\u00ed krok p\u0159i tvorb\u011b konkuren\u010dn\u00ed strategie. Jde o p\u011bt vz\u00e1jemn\u011b se ovliv\u0148uj\u00edc\u00edch faktor\u016f, kter\u00e9 jsou p\u0159\u00edtomny ve v\u0161ech hospod\u00e1\u0159sk\u00fdch odv\u011btv\u00edch. P\u0159i pou\u017eit\u00ed Porterovy anal\u00fdzy u definov\u00e1n\u00ed strategie n\u00e1kupu je z\u00e1kladem zjistit, jak\u00e9 existuj\u00ed v oblasti n\u00e1kupu p\u0159\u00edle\u017eitosti, d\u00edky kter\u00fdm by mohly b\u00fdt oslabov\u00e1ny vyjedn\u00e1vac\u00ed s\u00edly z\u00e1kazn\u00edk\u016f a dodavatel\u016f, sni\u017eov\u00e1ny hrozby vstup\u016f do odv\u011btv\u00ed a substitut\u016f a sni\u017eov\u00e1na konkuren\u010dn\u00ed rivalita v odv\u011btv\u00ed.&nbsp;<\/p>\n\n\n\n<p>P\u011bt z\u00e1kladn\u00edch konkuren\u010dn\u00edch sil:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>st\u00e1vaj\u00edc\u00ed konkurenti (konkurence v tomto odv\u011btv\u00ed)&nbsp;<\/li>\n\n\n\n<li>nov\u00e1 konkurence (nov\u011b vstupuj\u00edc\u00ed firmy)&nbsp;<\/li>\n\n\n\n<li>odb\u011bratel\u00e9 (vyjedn\u00e1vac\u00ed s\u00edla kupuj\u00edc\u00edch)&nbsp;<\/li>\n\n\n\n<li>dodavatel\u00e9 ( vyjedn\u00e1vac\u00ed s\u00edla dodavatel\u016f)&nbsp;<\/li>\n\n\n\n<li>substituty (hrozba vzniku substitut\u016f)<\/li>\n<\/ol>","protected":false},"featured_media":0,"template":"","class_list":["post-9687","glossary","type-glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/glossary\/9687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/test.eprocurement.tv\/pl\/wp-json\/wp\/v2\/media?parent=9687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}